The Art of Storytelling

So why use storytelling in the corporate world?

Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. What makes storytelling so effective for learning? For starters, storytelling forges connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people and organisations.

Storytelling is designed to create relationships and gently persuade an audience into suspending their cynicism, to ‘buy in’ to a message, emotion or point of view. A good story has character, plot and resolution. It will also mirror the experiences and emotions of the audience in order to engage with them.

Storytelling in business focuses on the human side of work. Basically, it means telling stories instead of just listing facts. Telling good stories to engage more effectively. These stories will also stick longer in your audience’s mind.

A good story is very much a two-way process, it tackles something the audience decides is interesting or of importance to them, using storytelling to make news or facts relevant… A good story does more than inform or amplify. It involves and adds value to the topic.

At Big Blue 8, we believe that to create the biggest impact in your presentation or communication, you need to acquire skills and learning in storytelling, tailored to the exact needs of your potential audiences.

This may involve gathering intelligence in advance through online questionnaires or telephone and video interviews, all designed to properly understand your audience. Feedback proves invaluable when creating meaningful and impactful content.

At BB8, we offer storytelling workshops, run by experienced communicators using a combination of theoretical and practical exercises. The aim is to take individuals who want to improve the impact of their presentations and provide them with the confidence and skills to create engaging and relevant stories…

Usually held over 2 days and able to accommodate teams of up to 6 people our workshops can prove hugely affective. For more information, please contact Big Blue 8.

The Big Blue 8 Experience

We are the B2B specialist events management and production agency that deliver real commercial value, create great inspirational opportunities and showcase the dynamism of your brand.

Based in the Midlands with offices in Alcester and Leamington Spa, we’ve created amazing experiences for many clients from all types of industries. We are also passionate about helping support local clients and suppliers in rejuvenating our industrial heartland in order to boost the Midlands Engine.

Creating the perfect event can seem a little daunting, thinking of ideas, finding the audience, where to hold it, what do people eat, and will they turn up? At Big Blue 8 we take the stress out of all that and help you every step of the way. We create high quality conferences, exhibitions, roadshows and awards events for all kinds of businesses.

We can work with you in several ways depending on your requirements, budget and timescales. Don’t worry if it’s your first event or your 50th, or what sector you operate in – we make it easy for you.

We live to think outside the box by creating events that audiences always enjoy, we want your events to be engaging, memorable and offer real value. Our experience and blend of live and virtual techniques will always make sure this happens. By adding creative flair, with 100% delivery, we can achieve results you never could imagine.

So, you’re probably thinking what makes Big Blue 8 different to all the other event companies out there? Well we go the extra mile by predicting every move your audience make. We can manage the complete journey, from predicting their first step on arrival to their last when they leave. We make sure your event reaches your objectives and helps create fantastic memories for everyone involved.